Everyone is a fashionista and loves to look beautiful. In this era of Facebook and Instagram, things have changed up. There is a transition in almost every walk of life including fashion. Since the advent of internet technology and social media applications, people now look for fashion bloggers or the influencing personalities that influence them to pick the latest fashion trend. This has been in contrast to conventional times when fashion magazines and catalogs were the only sources of knowledge. Today, there are thousands of fashion bloggers posting on Instagram and other social media platforms regarding different fashion trends. Thus, without further ado, here is our list of the 20 best fashion bloggers you should follow in Singapore in 2020.

Why these Fashion Bloggers are Important?

The best part about these fashion bloggers is that you don’t have to pick a local blogger to follow. International fashion bloggers can be inspirational as well and can inform you about the latest trends. Singapore has a great demand for the latest fashion trend, hence the Singaporeans are always confused regarding following particular fashion bloggers. But don’t worry we have shortlisted best 20 fashion bloggers for you to follow in Singapore in 2020. More importantly, this is to give you ample choices to select and follow one according to your fashion taste and preference. 

1. Christabel Chua

Content

  • General Asian fashion 
  • Fashion products 
  • Travel content

Instagram ID: Christabel Chua

Christabel Chua tops our list of the best fashion bloggers to follow in Singapore for many reasons. Firstly she comes from Singapore and understands the needs of the Singaporean or Asian fashion freaks. She graduated from Australia and has worked with ‘The Smart Local’ in Singapore.

Her posts seemed to be inspired by the LA fashion industry that is known for trends and innovations. She herself is girly and preppy making her the perfect fashion blogger to follow. Her girl next door attitude is making her quite popular amongst the Singaporeans and other fashion freaks around the globe. Currently residing in the make-up capital of the world, Seoul, Christabel Chua uploads content that inspires all nationalities. She more seems to be a friend motivating the viewers in her videos despite her celebrity status. Thus do follow Chistrabel Chua and her quality content.  

2. Andrea Chong

Content

  • Casual fashion 
  • Sophisticated fashion  
  • Cheap and quality fashion products 

Instagram ID: Andrea Chong

Another fashion blogger originally belonging to Singapore. Andrea Chong is a lively woman who believes that beauty and fashion are for everyone despite their financial status. Her posts are mostly inspired by expensive fashion magazines that are not accessible to all.

She posts inspirational content prioritizing the confidence overlooks and fashion products to look beautiful. She was awarded the fashion icon of the year in 2015 at Singapore social media awards function. You will find every fashion content on her Instagram account ranging from the casual fashion posts to sophisticated fashion posts. She has been a role model to many and following her will bring a positivity inside you that will urge you to enhance your lifestyle. Hands down one of the best fashion bloggers in Singapore to follow, and a personal favourite of mine!

3. Lisa Gachet 

Content

  • DIY makeup   
  • Latest fashion tricks 
  • Quality fashion products for skin type  

Instagram ID: Lisa Gachet

Lisa Gachet is a fashion blogger who belongs to Persia. She just started her fashion blogging career a few years back but most of you would be aware of her name. Also, she runs a small company making limited budget clothes for all people out there. She believes in equality and fashion for all.

When you go through her Instagram profile, all you will see is colors and positivity about life. And a good fashion blogger always spreads positivity. Following Lisa Gachet will not only give you an insight about different fashion trends but also bring a sense of positivity in your personality. 

4. Viola Tan 

Content

  • Innovative clothing    
  • Makeup tricks  
  • Depicting different cultures  
  • Store posts (Love Bonito) 

Instagram ID: Viola Tan

You might have heard the brand ‘Love Bonito’. But ever wondered who are the brains behind such an exquisite brand? Viola Tan is one of the brains that is carrying the legacy of the brand through her wonderful thought process. Along with running the brand, the gorgeous lady has another responsibility of educating people about lifestyle and fashion trends.

When you go through her Instagram wall, you will see that the lady is no less than an artist. Trendy fashion posts and talking about a standard lifestyle, Viola Tan thinks that everyone is capable of looking beautiful. In fact, many people take her name when they are talking about innovative fashion trends in Singapore. Do follow her and get the latest updates about clothing, fashion, and lifestyle. 

5. Wendy Nguyen

Content

  • Relating fashion to music, art, and culture  
  • Inspiration about life  
  • Supporting orphans and foster children   
  • Item reviews 

Instagram ID: Wendy Nguyen 

Wendy is often regarded as a fashion blogger with a golden heart. A lady who not only connects people to fashion but also knows how to connect fashion to culture, art, and music. People love her lifestyle and the way she took up the challenges in her life to where she is standing. Singaporeans also respect Wendy and take motivation from her struggle.

From being a foster kid to a law graduate, fashion blogger, and helping foster children, Wendy Nguyen is indeed a great influencer. Talking about the fashion blogging page of hers on Instagram, you will see posts regarding different cultures and promoting the beauty of different colors. This not only increases the mutual respect for different cultures but also depicts the purity within the lady. Thus, we would suggest you follow Wendy Nguyen and adopt her ways of life even when living in Singapore. Truly one of the best fashion bloggers to follow in Singapore today!

6. Tami Reed

Content

  • The fashion of Hollywood and other countries   
  • Equality of races
  • Motherhood   
  • Fitness  

Instagram ID: Tami Reed

Singaporeans are already a huge fan of this lady because of her fascinating personality and aura. This lady along with being an entrepreneur is a great inspiration for all the mothers out there who want to adopt a fitter and healthy lifestyle. Already Tami Reed is a big name around the globe and her fashion posts including the element of humor, wit, and equality are helping her getting more fame.

Going through her Instagram wall will make you feel that you are going through the wall of an old friend who is conversing with you during the whole time. You will smile and laugh along with getting an insight into the latest fashion trends. A major proportion of her followers are Singaporeans and if you are not following Tami yet, go and follow to get the latest insight about fashion and lifestyles.  

7. Velda Tan

Content

  • Latest trends   
  • Fashion for elegance 
  • Lifestyle    
  • Importance of family life   

Instagram ID: Velda Tan

Our top 20 list would have been incomplete if we would have left out this elegant lady. Velda Tan at 7th number in our charts to follow as a fashion blogger. Her fashion blogging is unique and to be honest one of the best in the country.

She generally talks about everything through her Instagram posts. You will see a post regarding the importance of family life or motherhood, but the lady is presenting herself in a way that you could extract a lot about the latest fashion trends from her looks. She always emphasizes that fashion is not to make you beautiful but fashion is merely a tool to increase the elegance of her personality. Go and follow this elegant lady to get the latest updates about fashion, beauty, and elegance. 

8. Nellie Lim

Content

  • Luxury fashion 
  • Fashion around the world  
  • Lifestyle    
  • Luxury accessories    

Instagram ID: Nellie Lim

Nellie Lim is a go-to fashion influencer if you are a brand-oriented person. Where all other fashion bloggers post about regular fashion trends, Nillie is a lady who talks about luxury fashion trends. She herself is a traveler who travels around the world exploring fashion and styles of different countries.

You will feel yourself in those countries when going through her post. Furthermore, she also motivates you to feel good and her luxury brand accessories reviews are considered to be the most authentic ones. Love Nellie and indeed one of the best Singapore fashion bloggers!

9. Willabelle Ong

Content

  • Mixed color and texture fashion 
  • Designer label  
  • Mixed up with high street style     
  • Luxury accessories 

Instagram ID: Willabelle Ong

Willabelle is another fashion blogger that insists on the usage of mixed high street style and luxury accessories for bringing innovation in your attire and sense of dressing. She has been posting different fashion related stuff on her Instagram page including the reviews of accessories by some famous brands.

If you are a DIOR fan, you will find reviews of a lot of fashion accessories introduced by DIOR on her page. But she believes that beauty is within the eye of the viewer and luxury accessories might bring an essence of luxury lifestyle but can never replicate beauty. 

10. Ashley Bei 

Content

  • Casual fashion  
  • Blended color dresses 
  • Soothing       
  • Travel and lifestyle  

Instagram ID: Ashely Bei

If you are looking for a fashion influencer who focuses lively and emphasizes a colorful lifestyle, Ashley Bei is one to follow. Her posts are mostly about the travel lifestyle and fashion trends in different countries.

In addition to this, she also promotes daily day casual fashion for simple women and girls. Ashley Bei is also a great supporter of comfort overlooks. Her posts are mostly inspired by the bigger brands but she also supports the medium level and small fashion brands in some of her posts. 

11. Rachel Wong  

Content

  • Personal fashion   
  • Simplicity  
  • Relaxing        
  • Makeup tutorials  

Instagram ID: Rachel Wong

If you pursue fashion in your free time, then you should follow Rachel Wong. A great personality along with her aesthetic looks, Rachel is definitely one of the most followed fashion bloggers by the Singaporeans.

Going through her Instagram wall, you will realize that she promotes calm and peace in life and emphasizes the importance of mental and physical health. She realizes the importance of simplicity and preaches the same through her posts. Moreover, she also teaches the young girls to use different makeup accessories to look gorgeous on a simple office day or a fancy party night. 

12. Elaine Jasmine  

Content

  • Fashion according to mood    
  • Floral and colorful clothing   
  • Simple and Casual clothing 
  • Physical fitness   

Instagram ID: Elaine Jasmine

Physical fitness is key to health and good looks. Elaine Jasmine is a fashion blogger who not only tells the followers about different ins and outs but also tells different ways to keep yourself fit.

Fashion bloggers are themselves sort of influencers and Elaine uploads different posts while exercising, jogging, stretching, etc. to influence her followers. Moreover, she uploads stuff about simple fashion, casual clothing, and the importance of colors in life. Thus, do follow her if you are looking for some lively content on your feed. 

13. Eunice Annabel

Content

  • Highly incline towards brands  
  • Expensive hotels    
  • Expensive clothing and fashion brands  
  • Travel and fashion around the world    

Instagram ID: Eunice Annabel

If you are influenced by a luxurious lifestyle and love wearing branded clothes and makeup, only then follow Eunice Annabel. She started as a fashion blogger but also entered acting so her content is mostly based on her hi-fi lifestyle.

Traveling and displaying fashion trends of other countries also constitutes a major part of her content. You can find highly attractive beachwear from her content. So, if you can afford brands and a luxurious lifestyle, the best fashion blogger to follow is Eunice Annabel. 

14. Francesca Tan

Content

  • Tomboy looks 
  • Feminism 
  • Simple and easy fashion 
  • Low volume clothing     

Instagram ID: Francesca Tan  

Some Singaporeans have that slight inclination towards tomboy looks and prefer to wear fewer volume clothes. For people with these preferences, Francesca Tan is a must-follow fashion blogger. Moreover, she promotes simple and easy to adopt fashion in her posts and is greatly liked by Singaporeans. Do go through her Instagram wall and follow her to give her a try. 

15. Tanesha Awasthi

Content

  • Confidence boosting 
  • Clothing for chubby people 
  • Motherhood 
  • Family life     

Instagram ID: Tanesha Awasthi 

For all you curvy females out there, your body type is the best and don’t give an ear to all those body shamers. Tanesha Awasthi is a fashion blogger from South-East Asian origin and is blogging to instill confidence in chubby females.

Awasthi’s posts are not only telling about different brands, fashion, and clothing but also empower the women who are body shamed. She prioritizes comfort over style. IF you are looking for an inspiring and empowering influencer to follow, Tanesha is exactly that!

16. Chriselle Lim

Content

  • Product reviews 
  • Equality of color, race, etc.
  • Motherhood      

Instagram ID: Chriselle Lim

A fashion blogger who equally prioritizes the elimination of racism and motherhood. Chriselle Lim is an inspiration for many and you should also follow her content that is unique and targets all walks of life including fashion.   

17. Rachel Su En

Content

  • Wardrobe styles  
  • Sophisticated and elegant fashion  
  • Traveling  
  • Branded products      

Instagram ID: Rachel Su En   

If you are looking for an elegant and sophisticated fashion blogger who is cool and vibrant as well, then Rachel Su En is a must-follow blogger. Her posts are related to wardrobe styling, personal care, and hygiene, traveling, and branded products. She suggests wardrobe styles according to body type and their color according to the complexion. 

18. Diana Horsfall

Content

  • Different fashion weeks 
  • Eastern style of fashion  
  • Asian fashion  
  • Sunglasses      

Instagram ID: Diana Horsefall  


Diana Horsefall is editor in chief of a famous fashion blogger magazine. That depicts the importance of this personality in the fashion industry. She is also a part of different fashion shows occurring around the globe. Asian and Eastern fashion style is her favorite and her posts also focus stylish sunglasses according to the facial textures. 

19. Rozz 

Content

  • Skincare  
  • Traveling 
  • Eye makeup  
  • Motivational     

Instagram ID: Rozz

Rozz is a DJ, traveler, and a fashion blogger. Her Instagram wall is full of motivational quotes, skincare routines, and different types of makeup. She also travels around the globe capturing the beauty of the world and fashion around the countries. If you want to improve your mental strength along with visual appearance, do follow the Instagram page of Rozz. 

20. Danielle Bernstein

Content

  • Wardrobe focused  
  • Low volume clothing
  • Swimsuits      

Instagram ID: Danielle Bernstein

The final fashion blogger on our list is Danielle Bernstein. A wardrobe focused blogger who focuses on swimwear and low volume clothing. She believes in the comfort of the body and soul rather than superficial things. But one thing’s for sure, that she has a great clothing and fashion sense and can be a great influencer.

Everybody wants to follow the latest fashion trends but sometimes, you cannot make choices for your body type, complexion, and latest trends. That’s when fashion bloggers come into play. Not only do they choose the best for you according to the trends but also influence you by their posts. We have shortlisted the best 20 fashion bloggers to follow in Singapore. Go through their Instagram walls and shortlist the ones according to your fashion taste and preference. 

Written by: Awais S.

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